American star Pharrell Williams named artistic director of Louis Vuitton Homme

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At 49, American pop star Pharrell Williams will succeed Virgil Abloh, who died in November 2021, at the head of Louis Vuitton’s men’s collections, according to information from Figaro.

It is the American pop star Pharrell Williams who will embody the Vuitton man, announces Le Figaro. : Pietro Beccari, the new boss of the flagship of LVMH, had mentioned this project during the many conversations he had in recent years with the singer. The signing of the contract remained secret until the last moment. This appointment should be followed by other announcements by summer at Louis Vuitton, according to the daily, which recalls that the Dior fashion house had experienced record growth when Pietro Beccari took over from 2018 to 2022.

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A regular at fashion shows

Pharrell Williams, 49, was close to Virgil Abloh, the former artistic director of Louis Vuitton Homme, who died in November 2021. But also Karl Lagerfeld and Rei Kawakubo.
The American producer, used to fashion shows, had already made the connection between streetwear and luxury: his sneakers co-signed with Adidas and Chanel, in 2017, are now worth more than €10,000… And he already knows the Vuitton house well, for collaborating in 2005 on sunglasses and in 2008 on a jewelry collection. Above all, Pharrell Williams masters the world of ready-to-wear since he founded, with the Japanese Nigo, his own brand Billionaire Boys Club and a line of shoes, Ice Cream.