“Dating” shows, the new vein of streaming platforms

(ETX Daily Up) – Love is everywhere, and especially on our screens. Dating shows are popular with streaming platforms, which have all bet on celebrities to bring these programs back into vogue.

Nabilla Vergara in France, Sarah Hyland or Kamie Crawford in the United States. These celebrities have agreed to present “dating” shows for streaming platforms. A good way to restore some glamor and credibility to these programs suffering from a bad reputation and often associated with “trash TV”.

Prime Vidéo has once again trusted Nabilla Vergara to host a brand new dating show based on astrology with “Cosmic Love”. Available since Friday January 6, 2023, the “dating show” offers four young single women, representing the four elements, to meet twelve candidates representing the twelve signs of the zodiac. The French influencer has obviously promoted her show on her social networks and it works! On Instagram, the trailer released in Reel format has more than seven million views.

Prime Video had already relied on the former reality TV candidate to present her show “Love Island”, a show where single people are grouped together in a villa on a desert island to find love. This franchise has toured the world, broadcast in more than 26 countries, from the United Kingdom to the United States via Australia, Germany, Spain, Poland, South Africa, the Netherlands, Norway, Greece, Finland and even Sweden. Launched in France on Prime Video in 2020, the concept will finally return to W9 as the channel announced at the end of December. For the moment, the name of the animator or the animator has not been revealed.

In the United States, the franchise has taken up residence on Peacock after airing on CBS. Leading it is “Modern Family” actress Sarah Hyland, who hosted the final season in July 2020. The hugely popular actress, who also performed for Peacock on “Pitch Perfect: Bumper in Berlin” ( December 2022), a series derived from the “Pitch Perfect” franchise, has also contributed to the popularity of “Love Island” on its social networks.

Even recently, Paramount+ decided to enter the love parade with “Are You The One?” The show offers 22 single men and women to find their perfect match among the contestants. Their goal ? Find all the ideal combinations at once to win the jackpot. Kamie Crawford will present the “dating show” scheduled for January 18, 2023. This presenter is well known to MTV viewers since she co-hosts the show “Catfish” with Nev Schulman.