Disney + could follow in the footsteps of Netflix and turn off the account sharing faucet

The streaming platform has set off the alarms by launching a survey on the uses that its clients give to the profiles.


Sharing accounts, whatever the platform, seems to have its days numbered. If until now you had divided the expenses of your subscriptions to streaming services, you may have to accept that over the next few years it will no longer be so simple. After the news that Netflix was going to control the number of households that enjoy the same plan, now the alarms have gone off that Disney + could follow in its footsteps and take measures to prevent you from sharing your account.

Netflix suffers its biggest crisis since 2011 and takes action: the arrival of ads and goodbye to sharing accounts

The cause of this is an intriguing survey that has reached some clients of the platform. how to pick up Genbetathe company has launched the following question: “Why do you share your Disney+ account with people outside of your household?”. There are several options to respond, from not wanting to “pay for the service” to not using it “regularly enough”, wanting to help those who cannot pay for it or do not have access to it in the country where they live.


Genbeta

Image of the survey released by Disney+ (published by Genbeta).

Therefore, It gives the feeling that Disney + is doing a market study to find out the needs of its customers and find a solution to this problem which, let us not forget, is an illegal practice. Streaming plans that include the option to create different profiles and opt for several simultaneous screens are not designed so that different households use the same account at a lower price. Rather, they are designed so that the different members of the same coexistence nucleus can view the platform individually. For example, one in his room, another on his mobile and another on the TV in the living room.

Disney +, the first to announce a cheaper plan with ads

It seems that Disney + has decided to imitate Netflix in its measures against the technique of sharing accounts, but, previously, Netflix had noticed its competitor and its plan with ads. In March 2022, Disney+ announced that it would offer a cheaper subscription model in exchange for the introduction of ads. The new plan will be available in the United States in late 2022 and will arrive in international territories in 2023.

The competition in the ‘streaming’ is fierce and it is logical that each movement is studied in detail. If one of the most consumed platforms decides to take measures such as lowering the price (despite advertising) or avoiding sharing accounts, the other companies are obliged, at least, to consider the model. Who will come out winner of this war? Are we facing a new transformation in the way we consume audiovisual products?

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