While season 2 of the series Emily in Paris was broadcast less than a month ago, it is already arousing the enthusiasm of the French. And even more, the destinations visited by the main character made the French want to go there.
Emily in Paris is a hit. Since the fall of 2020, the Netflix series has been arousing the enthusiasm of viewers. Directed by Sex and the City and Younger producer Darren Star, the series follows the daily life of Emily Cooper, played by Lily Collins, then sent to Paris for work. Shock of cultures, Parisian daily life, work in France; the series was also tackled by several critics, quickly overtaken by Philippine Leroy-Beaulieu, interpreter of Sylvie Grateau, who attacked the “lack of humor of the French”.
Nevertheless, the series recorded 58 million views for the first season, the second, recently published, also arouses great success which moreover led Netflix to announce a season 3 and 4. For season 2, the team of filming of Emily in Paris went to the Var, to Saint-Tropez then to the Alpes-Maritimes, to Villefranche-sur-mer and to Saint-Jean-Cap-Ferrat. A shoot that has led to a proliferation of research on stays in France.
“Nearly 30% increase in searches”
In addition to viewings on the streaming platform, the series has also boosted French tourism. In a press release taken up by TéléLoisirs, the Hotels.com site affirms that “season 2 will have had an immediate impact on the vacation plans of the French with more than 40% of searches for Saint-Tropez compared to 2020 and even more than 80 % compared to 2019”. The site studied the searches conducted on the site at the launch of season 2, released on December 22, 2021 on Netflix.
Filming in Villefranche-sur-mer has made the French want, after Saint-Tropez, with “an increase of nearly 30% in searches compared to previous weeks” reports the site in its press release. And when Emily made a passage at the Grand-Hôtel du Cap-Ferrat, viewers saw themselves there, since “the searches for spending a night in one of the most beautiful palaces in the south of France have tripled” concludes the site in its press release.