(AFP) – HBO Max, the streaming platform of the American giant WarnerMedia, formalized its launch on Tuesday October 26 in 27 European countries by 2022 and announced the release in certain territories of Warner films, 45 days after their release in rooms.
The launch of the platform will be phased in three phases, detailed the American group during a press conference call. HBO Max will eventually replace the existing HBO streaming offer in countries where the group is already present.
The HBO channels present in Central and Eastern Europe will however still be available without change, the group told AFP.
The Warner Bros. films will be available on HBO Max just 45 days after their theatrical release this year in the Nordic countries and next year in Spain, Portugal, the Netherlands, Greece, Iceland and Europe. Central and Eastern, “the group also said in a statement.
From the end of October, the new HBO Max offer will be available in six countries, Norway, Sweden, Finland, Denmark, Spain and Andorra.
In early 2022, 13 other Eastern European countries (Bosnia and Herzegovina, Bulgaria, Croatia, Czech Republic, Hungary, Moldova, Montenegro, North Macedonia, Poland, Romania, Serbia, Slovakia and Slovenia) and Portugal will follow.
Finally over the next year, HBO Max will be present in seven other countries – the Netherlands, Turkey, Greece, Iceland, Estonia, Lithuania, Latvia.
“We expect to be in 190 territories by 2026,” said Johannes Larcher, director of HBO Max International.
“HBO Max arrives in Europe, bringing with it the best movies and the best television of 100 years of Warner Bros. with HBO, Max Originals, DC (the universe of American comic book superheroes, note) and Cartoon Network” , he added.
Among this catalog, cult films and blockbusters (Singin ‘in the Rain, Matrix, Clockwork Orange, Dune), historical cartoons (the Looney Tunes series with among others Bugs Bunny, Bip Bip and Coyote) and successful series planetary (Game of thrones, Sex and the city, Succession).
HBO Max will offer an annual subscription equivalent to eight months of subscription, representing “a savings of over 30%”. HBO Max will cost 89 crowns monthly in Sweden, Norway, 79 crowns in Denmark and 8.99 euros in Spain and Finland.