Internet: one in two French people subscribe to a video on demand platform

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The Barometer of the consumption of dematerialized cultural goods 2021 produced by Hadopi was unveiled on Wednesday. It shows that 49% of French Internet users have subscribed to a video on demand subscription service (VàDA) this year, an increase of 27 points in three years.

The Hadopi (High Authority for the dissemination of works and the protection of rights on the internet) which is living its last weeks of existence since it will be merged with the CSA in a new body, the Arcom, unveiled on Wednesday the results of its latest barometer of the consumption of cultural goods, which marks an important step for France.

Indeed, for the first time, almost one in two French people is now subscribed to a video on demand service. “The rate of Internet users subscribing in their homes to a Video on Demand subscription service (VàDA) has more than doubled since 2018 (+27 points) and concerns nearly one in two Internet users (49%), making VàDA a major mode of access to audiovisual content. If this progression slows down in 2021, multi-subscription is developing and most often associates a VàDA offer with a music or pay TV offer (23% of Internet users, +6 points in two years) ”, explains Hadopi.

This boom is notably due to a Covid effect, its confinements and the closures of theaters and cinema.

The Barometer of the consumption of dematerialized cultural goods 2021 is produced by Hadopi

The Barometer of the consumption of dematerialized cultural goods 2021 is produced by Hadopi

Music is also on the rise

Even better, “the number of French Internet users having access to at least one paid subscription (for music, VàDA or pay TV) within their homes is still increasing in 2021 and now concerns nearly two thirds of them ( 65%, or 72% of consumers of cultural goods online) “, welcomes the Hadopi.

Music offers are also continuing to grow, notes the barometer, which sees this as an effect of the closure of theaters during the first half of 2021. One in five Internet users (21%) now have access to a music subscription within his household (+2 points compared to 2020 and +6 points compared to 2019).

43 million consumers of digital cultural goods in 2021

In 2021, 83% of French internet users aged 15 and over consumed at least one dematerialized (digital) cultural good, i.e. nearly 43 million consumers. In ten years, the number of consumers has increased by 15 million people.

The Barometer of the consumption of dematerialized cultural goods 2021 is produced by Hadopi

The Barometer of the consumption of dematerialized cultural goods 2021 is produced by Hadopi

The top trio of the most consumed goods has remained the same since 2014: films (52%), music (51%) and TV series (48%).

“The consumption of sports broadcasts, which had fallen in 2020 following the cessation of sports competitions, is on the rise again, returning to its pre-crisis level (19%, +2 points compared to 2020)”, indicates the Hadopi.

More piracy

The fact remains that content piracy is still present: in 2021, 27% of French internet users declared having illicitly consumed at least one dematerialized cultural good …

The Barometer of the consumption of dematerialized cultural goods 2021 is produced by Hadopi

The Barometer of the consumption of dematerialized cultural goods 2021 is produced by Hadopi

“The year 2021 is still marked by the health crisis, with a rate of regular illegal profiles on the rise: 15% of Internet users (+3 points) this year use illegal sites as much or more often than legal services; 12 % of Internet users have occasional illegal practices (-2 points) and generally consume legally, ”indicates the barometer.

“More specifically, the illicit consumption of music is progressing (+1 point among Internet users and +3 points among music consumers) and is back to a level close to 2019. Sports broadcasts, the illicit consumption of which had declined with the stoppage in 2020 sports competitions are also back to their pre-crisis level (6% of Internet users, +2 points among Internet users and +5 points among online sports consumers). ” IT is true that the football fan, for example, must take out several subscriptions if he wants to follow the whole of Ligue 1, which ends up being very expensive.