(AFP) – The local media are those in which the French have the greatest confidence, according to a poll published Thursday on the occasion of the Local Audiovisual Conference.
Among those questioned, 80% trust local media (regional press, local radio and television channels), according to the survey.
They are ahead of the national media (73%), the “pure players” – that is to say the media which are deployed only on the internet and not on another channel – (24%) and social networks ( 19%).
Among the reasons that push the French to listen to and view local audiovisual media are to “learn about current events” (60%) and “to have practical information” (45%).
Then come equal: listen to music and learn about cultural life (37%), have fun (30%) and learn about economic (19%) and sports (16%) news.
A large majority of respondents (78%) would like to see the offer of local audiovisual media enriched in their region.
The Assises de l’Audiovisuel local are organized by the SIRTI (Syndicate of independent radio stations representing 180 local, regional, thematic and general private actors) and the “locales.tv” union which brings together 45 local television channels covering the metropolitan and ultra -marine.
The survey was conducted online by the Ifop institute among 1,001 people aged 15 and over, between September 6 and 10. Margin of error between 1.4 and 3.1 points.