Music festivals land on streaming platforms

(ETX Daily Up) – Music festivals are back in the physical world and are now coming to the world of streaming. The Hulu platform will broadcast three American music festivals, all at no additional cost.

Doja Cat, Dua Lipa or even Lil Nas X and Machine Gun Kelly are expected on the stages of Lollapalooza, Austin City Limits and Bonnaroo, three music festivals organized in the United States. While not all fans will be able to attend, they will still be able to follow their performances on Hulu. The streaming platform has indeed acquired exclusive streaming rights until 2023 for these three festivals. It will broadcast concerts live at no additional cost to its subscribers.

For the moment, the Hulu streaming platform has not revealed its programming. “Both Hulu and Live Nation are committed to delivering exceptional entertainment to fans, so we’re thrilled to partner with them, again, as we expand our offering to include these three legendary festivals,” said Joe Earley, President. from Hulu, in a statement.

Bonnaroo, which takes place from June 16 to 19 in Manchester, Tennessee, will notably welcome Machine Gun Kelly, Stevie Nicks and J. Cole.

Dodja Cat, Dua Lipa or even Green Day and Metallica are on the Lollapaloozza program, which will take place at Grant Park in Chicago, from July 29 to 31. Lil Nas X, the Red Hot Chili Peppers and even Paramore and SZA will get Austin City Limits festival-goers dancing in the fall, from October 7 to 16.

“By expanding our partnership with Hulu, even more fans will be able to tune into each of these incredible festivals in real time and enjoy live performances from their favorite artists with fans onsite,” added C3 Presents Partner Charlie Walker. .

Since the Covid-19 pandemic, live streamed concerts have exploded on social media. A new market that now seems to be of interest even to streaming platforms.