A hot topic for years, the chronology of the media in France has just been renovated. A measure that will allow platforms or channels to broadcast films more quickly after their cinema release.
The media chronology has just been renovated. Since Monday January 24, platforms like Netflix, Amazon Prime or Disney, or channels like Canal+, TF1 or France 2, will be able to broadcast films in France more quickly after their cinema release. A hot topic, which has been debated for many months. We come back to what this measure changes, concretely.
What is changing for the cinema?
The operating window of the cinema remains unchanged: the dark rooms retain their exclusivity of four months of exploitation, and three months if the film has recorded less than 100,000 admissions in four weeks. At the end of this period, the window for video on demand (VOD) and physical edition (DVD and Blu-ray) opens.
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“The capital stone of the agreement is the absolute need to preserve this cultural and economic capital that is the cinema in our country” declared the Minister of Culture Roselyne Bachelot, commenting on this agreement signed for three years. . A report should also be made in 12 months.
What does this mean for pay TV channels?
For all pay television channels, like Canal+ or OCS for example, it will be possible to start the broadcast window from six months, in the event of an agreement with the professional organizations of the cinema.
Canal+ is also concerned, since the channel was a signatory to an agreement dating from last December, providing for the extension “until at least 2024 of the partnership between Canal+ and the French cinema sector” and a “guaranteed investment of more than 600 million euros for the next three years in French and European cinema for Canal + and Ciné +”, detail our colleagues from Allociné.
In the event of no agreement, the pay television channels will be able to broadcast the works only nine months after their theatrical release.
What about streaming platforms?
Here the broadcast window depends on the agreements made with the different platforms. For Netflix, it will be possible to broadcast these works 15 months after the theatrical release. Disney+ and Prime Video will have to wait 17 months after the theatrical release.
Until the conclusion of this agreement, Netflix, Prime Video, Disney + or AppleTV + could only broadcast these films more than 36 months after their cinema release, and 17 months if the streaming players had “heavily invested in production” , recalls Allociné. “In June 2021, the decree relating to on-demand audiovisual media services (SMAD), with which the platforms mentioned above are associated, specified that they had to contribute 20% of their French turnover in the French and European creation, of which 80% for audiovisual production and 20% for cinema. In other words, invest between 250 and 300 million euros in a full year”.
What about free-to-air TV channels?
These are channels like TF1, France 2 and Arte. They have a broadcast window of 22 months, compared to 30 in the old timeline. A possible window when the channel invests at least 3.2% of its turnover in film production. A period reduced to 19 months if the film has not been acquired by a pay channel or a SMAD platform. “The duration of exclusivity cannot exceed 14 months, with the possibility, by agreement, of increasing this duration, exclusively or not” specifies Allociné. Agreements for “co-exclusivity periods” may be signed with the platforms.
What about non-paying SMADs?
They will be able to broadcast these works 36 months after their theatrical release. Concerning documentaries and fictions of less than 1.5 million euros, they can be exploited 12 months after their release, in the event of non-repurchase by television channels or SMAD by subscription.