Another problem is added to the ‘deepfakes’ created for fraudulent purposes: some users no longer care about the veracity of the content.
“I predict that tomorrow I will completely buy the Meta company. Facebook and Instagram will also be mine.” These are words that sound from the mouth of Elon Musk. Or is it not him? We are really facing a deepfakethat is, a video that uses a person’s face and voice to make it appear that they are saying things they never said.
In this case, it is enough to access the profile of the person who uploaded the montage to TikTok to discover that it is an account that promotes an app to make fake videos. But the disturbing thing is that, from what is seen in the comments, many users have assumed that it is real.
Although deepfakes Video and audio are not something new, the popularization of artificial intelligence tools has made this technology available to more people. And this democratization has also come hand in hand with another aspect: There are users who have stopped being concerned about the veracity of this content.
It’s not real, but could it be?
Quite simply, there are users who don’t mind that the videos are fake and share them anyway, as long as they endorse their ideas. Ryan Broderick, technology journalist author of the newsletter Garbage Dayexplains it based on a representative example: a deepfake in which the president of the USA, Joe Biden, announces the forced conscription of young people for the war in Ukraine. At the end of the video, conservative activist Jack Posobiec—responsible for spreading the clip on Twitter—appears on the screen saying that this is actually a “preview” of what could happen in the future.
“Most of the users who shared it seemed very clear that it was fake and didn’t care. To them, it was just something true that hadn’t happened yet,” Broderick explained. For the journalist, “most people have already entered the online world enough to actively search for content, real or false, that makes them feel good, entertains them and reaffirms their vision of the world.”
These visceral reactions are precisely those encouraged by social networks. Facebook knows this well, which was in the eye of the hurricane for letting their algorithm promote misinformation and sensational content because it generated the most interactions.
double edge technology
Today, part of the deepfakes They are created for humorous or commercial purposes and have no other consequences than the ethical conflicts they can trigger: the announcement that “resurrected” Lola Flores or the audios of Biden, Barack Obama and Donald Trump playing Minecraft they are proof of it.
The difficulties come when the intentions of the users are not so good; a problem that is accentuated as AI tools become more accessible. A few weeks ago, the company ElevenLabs opened the beta version of its platform to clone voices to the public and acknowledged having identified “inappropriate” use cases, such as an audio with the voice of Emma Watson reading the Mein Kampf – My fight, Adolf Hitler’s book.
The rapid pace of technology suggests that the true fraudulent potential of deepfake is yet to wake up. Therefore, the next time you come across a video or audio that is too strange to be true, remember that it has many ballots not to be.