Several television channels are changing their prime time schedules from this Saturday, January 8, 2022. Find out about the new schedules and the reason for these changes.
The TV program which starts at 8:45 p.m. is old, very old history. A majority of channels rarely start their prime time before 9:00 p.m., 9:10 p.m. or even 9:15 p.m. for TF1 and even a little more for C8 and TMC depending on the programs “Daily” and “Touche pas à mon poste”
On December 14, the CSA had denounced in a report sometimes significant delays between the schedules announced by the channels to the television magazines and the real beginning of the programs. The average delay was 3,54 minutes, all channels combined. For TF1 and TMC this delay could exceed 7 minutes. A gap against which viewers regularly plagued with the Superior Audiovisual Council renamed Arcom on January 1, 2022.
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The new timetables in effect
From this Saturday, January 8, the channels are reviewing their prime time schedules:
- TF1: 9:10 p.m. instead of 9:05 p.m.
- France 2: 9:10 p.m. instead of 9:05 p.m.
- France 3: 9:10 p.m. instead of 9:05 p.m.
- France 5: 9:05 p.m. instead of 9:00 p.m.
- CStar: 9:05 p.m. instead of 9:00 p.m.
For the other channels (Canal +, M6, TNT channels), there is no change. In the end, the delay announced by the channels is only 5 minutes which, in itself, is far from being a great revolution! The schedule announced to TV magazines and to the French must still be respected in 2022.
9 p.m.: a key moment for advertising
For television channels, the 9 p.m. slot remains a key moment when as many people as possible are in front of their screens. Depending on the program broadcast (popular program, final of a sporting event, etc.), advertisers may be billed for the 30-second advertising spot over 100,000 euros. Private channels have every interest in broadcasting as many advertisements as possible in this niche.
The program at 8:30 p.m .: ancient history
Gone are the days when the programs started at 8:30 p.m. and allowed you to go to bed at a reasonable time or even to take advantage of the programs in the second part of the evening. Today prime time programs start late, are interrupted by frequent commercial breaks, and last late. In December, the name of Miss France 2022 was revealed at past 0:30 a.m.
In 2009, former President Nicolas Sarkozy tried to remedy this by removing advertising on France Television after 8 p.m. and by requiring evening programs to start at 8:35 p.m. At the time, M6 started its evening at 8:45 p.m. and TF1 at 8:55 p.m. That was 13 years ago.
Still without advertising after 8 p.m., France 2 has set up the broadcast of the soap opera “Un si grand soleil” after the newspaper 8 p.m. and the weather forecast, France 3 broadcasts its soap opera “Plus belle la vie” then “Tout le sport”, M6 la “Household Scenes” series. Finally, TF1 broadcasts the draw for the lottery or “My million”, the weather forecast and “C’est Canteloup” between the newspaper and the program in prime time. So many opportunities to separate these programs by advertising.