‘The House of Gucci’: The Gucci family claims the film is “an insult to the brand’s legacy”

Ridley Scott’s new film has already been criticized by the real people on which it is based and those close to it during its filming.

The Gucci house, the new from director Ridley Scott with Lady Gaga and Adam Driver, has already reached theaters. That means that, among all the people who have been able to see it, there are also the real protagonists on whom the film is based and their relatives. Did you like Scott’s feature film? As expected, no, and Gucci’s heirs have publicly criticized the film, describing it as an “insult to the brand’s legacy.”.

The movie tells how Patrizia Reggiani hired a hit man to end the life of her ex-husband Maurizio Gucci, grandson of the founder of the popular fashion brand. Lady Gaga gives life to the known as “black widow of fashion” and Driver to Maurizio. Other characters that appear in the film are Aldo Gucci, played by Al Pacino, and Paolo Gucci, played by Jared Leto.

As can be read in a statement published by the Italian news agency ANSA (via Variety):

The film’s production didn’t even bother to consult the heirs before describing Aldo Gucci – president of the company for 30 years. [interpretado por Al Pacino en la película]- and members of the Gucci family as bullies, ignorant and insensitive to the world around them

The Gucci family affirms that the film attributes “a tone and an attitude to the protagonists of the well-known events that never belonged to them.” “This is extremely painful from a human perspective and an insult to the legacy the brand is built on today.”.

‘The Gucci House’: Discover the true motive of Patrizia Reggiani’s crime that Ridley Scott did not tell

As for the character of Patrizia Reggiani, Gucci’s heirs claim that she is represented “Not only in the movie, but also in statements by the cast members, as a victim trying to survive in a masculine and macho corporate culture”.

“This couldn’t be further from the truth”They continue in their statement adding that Gucci has been an “inclusive company” in the 70 years that it was a family company. According to the heirs, in the 1980s, when the film is set, “there were several women in positions of power.”

“Gucci is a family that lives honoring the work of their ancestors, whose memory does not deserve to be disturbed to stage a show that is false and does not do justice to its protagonists”, ends the statement adding that “the members of the Gucci family reserve the right to take measures to protect the name, image and dignity of themselves and their loved ones.”

Despite these words, the Gucci family has not yet taken legal action against Scott’s production company and the film’s distributor: Universal.


It is not the first time that the film has been criticized by the Gucci heirs. It already happened during the film’s production. Reggiani herself admitted being upset with Lady Gaga for not talking to her about her performance. “I’m quite upset that Lady Gaga is playing me in Ridley Scott’s new movie without having had the consideration and sensitivity to come meet me. It’s not a financial issue. I’m not taking a penny for the movie. It is a matter of common sense and respect “.

“Horrible” and “embarrassing”. The Gucci family charges against the characterization of Jared Leto and Al Pacino in ‘House of Gucci’

Also the images of the characterization of Leto as Paolo Gucci and Pacino as Aldo Gucci were the subject of criticism. “My grandfather was a very handsome man, like all Gucci, and very tall, with blue eyes and very elegant. He is played by Al Pacino, who is not very tall and this photo shows him fat, short, with sideburns, very ugly . Embarrassing because it doesn’t look like him at all“, he claimed Patrizia Gucci, the great-granddaughter of Guccio Gucci. Of Leto he said the following: “Horrible, horrible. I keep feeling offended”.

When these statements were made, last April, it was already announced that the Gucci family would decide “what future actions they could take after seeing the film.”

During an interview with the BBC Radio 4Scott has spoken about these criticisms made against the film. Specifically, when Patrizia Gucci accused him of “stealing the identity of a family to get benefits.” “I do not dedicate myself to that”, the filmmaker begins. “You have to remember that one Gucci was murdered and another went to jail for tax evasion, so you can’t be talking to me about making a profit.”.

On these lines, watch our interview with Scott about The House of Gucci, and then take a look at the trailer.

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