(AFP) – The legendary British rock group Queen opened a pop-up store in London on Tuesday, to mark the group’s five decades which still performs despite the death of singer Freddie Mercury in 1991.
Called “Queen The Greatest”, the store takes visitors back to the beginnings of the band created in 1971 and whose hits are known the world over (“Bohemian Rhapsody”, “We Are The Champions”, “Don’t Stop Me Now “).
In several universes installed on two levels, the store traces their journey up to the 2010s, through their concerts and mythical tours of the 1980s.
Open for just three months on Carnaby Street, it’s a short walk from the store of another cult British band, the Rolling Stones.
T-shirts, posters, vinyls in limited editions rub shoulders with more unusual products such as a colored Rubik’s cube with the faces of the members of the group, socks decorated with guitars or a special “Queen” edition of the famous board game Monopoly.
In the basement, guitars signed by Brian May and a one-of-a-kind “Queen” pinball machine create fan club tunes instead, while concert images are projected onto a wall. In the background, the group’s greatest hits like “We Will Rock You” or “Killer Queen”.
“I think for a Queen fan this is an amazing opportunity to immerse yourself in the world of Queen, to know that you can come here to chat with people who share your love for the band (…) and can also find souvenirs, “Keith Taperell, vice president of retail and sales at Bravado, the company responsible for derivatives within the Universal Music group, told AFP.
Despite the death in November 1991 of Freddie Mercury, suffering from AIDS, the group continued to exist, and resumed touring in 2005 and 2008 with singer and musician Paul Rodgers.
Since 2012, Adam Lambert, discovered thanks to the American Idol telecrochet, is their singer. He has been on several tours around the world with the band’s last two founding members, guitarist Brian May and drummer Roger Taylor.
In 2018, the film Bohemian Rhapsody, retracing the history of the group, won four Oscars including that of best actor for Rami Malek in the role of Freddie Mercury.