(ETX Daily Up) – The music industry for a long time did not feel very concerned about the environmental cause. However, mentalities are changing in the sector, under the impetus of artists and professionals sensitive to the climate emergency. Some of them have recently announced their intention to credit Nature as a songwriter in their future musical compositions.
This original initiative would make it possible to collect royalties to finance the fight against climate change. It is worn by award-winning musicians such as Brian Eno, Jacob Collier, Anna Calvi, Dominic Maker and Kai Campos of Mount Kimbie duo, Erland Cooper and producer Fraser T Smith, according to the Guardian.
The Norwegian singer Aurora also participates. She said Mother Nature will feature prominently on her forthcoming and fourth album, which will follow the acclaimed “The Gods We Can Touch.” “[C]is an album about interconnection and the art of coexistence. There is no better teacher than Mother Nature. There is no better home or better provider. There is no better place than Earth. And that’s why I want to do this whole album with Mother Nature as a co-author, because without her, the music wouldn’t exist”, she explained to the British daily. EarthPercent is behind this unprecedented measure. This association aims to raise 100 million dollars (about 94 million euros) by 2030, in order to reduce the carbon footprint of the music industry.Several reports have highlighted the environmental cost of the sector. energy and environmental consultants Eneris estimated, in a study published in 2011, that the average carbon footprint of a festival of 50,000 people amounts to 1,000 tonnes of CO2 equivalent, or the equivalent of 400 round trips to Paris/ New York by plane The British think tank Julie’s Bicycle claims that 5,400,000 tonnes of greenhouse gases are emitted each year because of the purchase of music and concerts.
Make the fight against global warming “an” absolute priority “
So many figures that attest to the fact that the unbridled growth of the music industry is no longer adapted to the climate challenges of our time. “Our future depends on the health of our planet. But our actions seriously harm the environment. We must act now to keep our planet and our communities clean, healthy and thriving for future generations,” said Brian Eno, co-founder from EarthPercent, on the association’s website.
EarthPercent has set up two panels of experts, one American and the other international, to reflect on concrete initiatives to support the music industry in its ecological transition, and, more generally, to preserve nature and guarantee the “climate justice and equitable management of the environment”.
Other organizations like Music Declares Emergency and The Green Room are also committed to pushing the industry to adopt better practices. They can count on the support of many artists and music professionals, but also on that of music lovers. Indeed, music fans are far more concerned about climate change than music dislikers, according to a 2022 survey from the University of Glasgow. The majority of them (54%) agree that “the fight against climate change should be a top priority now, before anything else”, compared to 47% of study participants who do not define themselves not like music lovers. The proof that it is more than urgent for the music industry to become more virtuous.
