What steps is Netflix taking to prevent you from sharing your account?

The company wants to pursue this practice that is widespread among subscribers, but at the moment it seems to be in a testing process.

Netflix’s next crusade: stop you from sharing your account with friends. Since it landed in Spain in 2015, the streaming platform has helped to eliminate piracy in the film and series industry, but we cannot ignore that another type of deception is taking place. When you share an account with your parents, your siblings or your friends, in reality, you are breaking the rules of the service and considerably lowering the income of the company. Hence, they are considering how to placate him.

Measures to prevent account sharing have been on the table for some time. In April 2021, Reed Hastings, CEO of the company, spoke about it and, although he announced that subscribers should not worry, he stated that it was one of his keys in the short term. “We are going to continue working on accessibility in all the countries in which we provide services. As we do this, we want to make sure that the people who use a Netflix account, who access it, are authorized to do so.declared the executive.

Netflix isn’t going to ban you from account sharing…yet

The remarks came a few months after some US subscribers were shocked by the following warning when logging in: “If you don’t live with the owner of this account, you need your own account to continue viewing”.

As Netflix declared to CNBC in March of last year, the notices were part of one of the many ‘tests’ that they carry out constantly. If they work, become part of the service. If not, they fall by the wayside. “This test is designed to help ensure that people using Netflix accounts are authorized to do so,” they said in the statement. At the moment, there have been no further developments in this regard. Netflix knows that it cannot implement a drastic blocking measure that would lose a large number of subscribers, especially now that there is a lot of competition in streaming, so they are doing it progressively and taking care of their customers.

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The ‘tests’ of the ads seem to be underway, but, What measures will they use to stop this technique? What these tests seem to indicate is that they will launch a verification system through codes to which, supposedly, only the real owner of the account would have access. The service will send the code by email or message and you will have to enter it in the profile to continue seeing the content. There is a third option which is ‘Check later’, by which you can skip this step and continue enjoying your favorite series.

It is a system similar to those used by Google to ensure the security of your account. Although you could continue sharing the account – a call to the person who receives the code is enough for them to tell you -, of course it makes it much more difficult, especially if there is not so much trust.

Is it legal to share Netflix accounts?

There is a great debate about whether this practice is legal or not. If we pay attention to what they say Netflix Terms of Use -the version of January 1, 2021-, It is clear that accounts cannot be shared. “The Netflix service and all content viewed through the service is for your personal, non-commercial use and may not be shared with individuals outside of your household. During your subscription to Netflix, we grant you a limited, non-exclusive right and non-transferable, to access the Netflix service and watch Netflix content,” the document reads.

The only context in which Netflix content is intended to be shared is within the same household. That is, your parents watch a movie in the living room, while you watch a series in your room and your brother does the same in his own room. All of you would have the same account, but you would enjoy the option of simultaneous screen in a legal way and allowed by the company.

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