(ETX Daily Up) – As the holiday season approaches, it’s time to take stock for music streaming platforms. Spotify, Apple Music, Deezer and others recently unveiled the ranking of the most popular artists by their users. Some names come up more than others.
Bad Bunny is one of them. The Puerto Rican singer is the most streamed artist worldwide on Spotify and Apple Music. This is the third year in a row that he has risen to the top of the Swedish giant’s end-of-year ranking. From the height of his 28 years, Bad Bunny has become the ambassador of “Latin trap”, this musical genre that mixes reggaeton, trap and hip-hop. Several of his songs, including “Dakiti”, “Yonaguni” or even “La Canción”, have accumulated millions, even billions, of plays on the various music streaming platforms and on YouTube.
If the singer whose real name is Benito Antonio Martínez Ocasio has been composing songs since his adolescence, he achieved consecration with his third album, “El Último Tour Del Mundo”. This opus became the first disc entirely in Spanish to climb to the top of the Billboard charts.
Bad Bunny confirmed his global superstar status this year with his latest musical project, “Un Verano Sin Ti”. It appears in first place in the rankings of the most listened to albums in 2022 from Spotify, Deezer and Apple Music. A craze which, according to the main interested party, shows how much Latin music has entered the listening habits of music lovers around the world. “The Latino music movement has grown so much. I would never take all the credit or say it’s because of me. No, it’s a collective movement. A whole generation. Our energy and presence is quite palpable,” Bad Bunny said in an exclusive documentary produced by Apple Music. Well-oiled hit machines
The Weeknd, Harry Styles and Ed Sheeran are also among the most streamed artists on streaming platforms this year. A popularity they owe to the albums they have released in the last twelve months, namely “Dawn FM”, “Harry’s House” and “=”. Special mention to Harry Styles, the British star who became known in the 2010s for his participation in the group One Direction. After launching his solo career with his eponymous debut album, the 28-year-old Englishman has taken a more funk turn with his latest opus. This new musical direction seems to have pleased music lovers since its title “As It Was” is the most listened to song on Spotify and Deezer in 2022. It is also the third most searched song on the music recognition application Shazam, behind ” Cold Heart (PNAU Remix)” by Elton John and Dua Lipa, and “Heat Waves” by Glass Animals.
On the side of female artists, note the presence of Taylor Swift, Billie Eilish and Adele in the multiple end-of-year rankings of Spotify, Deezer and Apple Music. It’s a safe bet that Taylor Swift could have stood out even more on the various music charts if her last and tenth album, “Midnights”, had been released earlier in the year, and not on October 21st. However, that hasn’t stopped the American singer from breaking numerous records: she has held the top spot on the Billboard Hot 100 for five weeks with her song “Anti-Hero”, while the pre-sale of her upcoming tour even caused a breakdown. giant of the Ticketmaster platform.
TikTok, the hitmaker
The year 2022 also confirmed the growing impact of TikTok on the music industry. The Chinese platform for creating and sharing short videos has contributed to the popularity of many tracks, including “STAY” by The Kid LAROI and Justin Bieber. If this title was already one of the biggest hits of last year, it is still one of the most listened to songs on Spotify and Apple Music in the last twelve months. A beautiful longevity which is due, according to the New York Times, to a man: Griffin Haddrill. This 24-year-old American is the co-founder of the VRTCL agency, which specializes in making hits through remixes, “mash-ups” and other algorithmic tricks on TikTok.
Although the social network is not (yet) a real listening platform like YouTube or Spotify, it has a huge influence on the consumption habits of music fans. Just like TV series. Kate Bush’s song “Running Up That Hill (A Deal With God)” has seen a huge resurgence in popularity this year, 37 years after it hit shelves. The reason ? She plays a big role in the latest season of ‘Stranger Things’, which has many fans of Netflix’s fantasy series listening to her online. Result: “Running Up That Hill (A Deal With God)” is the twelfth most “shazamed” song in the world in 2022, and its streams have increased by more than 8,700% on Spotify. Moreover, Kate Bush has become the sixth most popular artist on Qobuz, behind Juliette Armanet, Stromae and Daft Punk.